Tory Burch x Buro 24/7 x Miroslava Duma

What? Tory Burch partnered up with Buro 24/7 and Miroslava Duma for a series of creative and strategic projects. Agency 22 and founder Holly Williams-Lloyd acted as creative consultant for the Tory Burch x Buro 24/7 x Miroslava Duma projects.

  • Art Buyer + Creative Consultant – Agency 22 brokered the deal with the talent to feature in the project. Communicating the brand’s goals and requirements directly with the talent and managing every aspect of the collaboration between the two parties. Advising on videography and direction for the interview shot in NYC. Proposing the interview topics and questions and liaising with both parties for all aspects on the interview.
  • Public Relations + Brand Awareness Support – Secured coverage with the entire global Buro 24/7 database. Creating buzz for the project, and media coverage regionally and internationally. Ensuring ample support via @MiraDuma’s Instagram page, which features a community of over 1.5 million. Plus her appearance at the Tory Burch fashion week(s) shows wearing the brand’s latest collection (celebrity dressing).
  • Advertising – Brokered a digital advertising deal between Tory Burch and Buro 24/7 platforms in Russia and Middle East.

Mira Duma Tory Burch 1Mira Duma Tory Burch 2Mira Duma Tory Burch 3Mira Duma Tory Burch 4Mira Duma Tory Burch 5Mira Duma Tory Burch 6

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The Tory Burch takeover on


Tory Burch and Anna Dello Russo, Doha, Qatar

What? The Tory Burch Doha flagship opening #ADRxToryBurch. Agency 22 and founder Holly Williams-Lloyd hired to act as consultant to Tory Burch global and to manage the guest lists for the American super brand’s local partner, Chalhoub.

  • Creative + Cultural Consultant – Suggesting top regional talents and entertainers for the event. Connecting Tory Burch with the local Educate A Child foundation, founded by Her Highness Sheikha Moza Bint Nasser.  Recommending the involvement of the charity and connected the brand with foundation’s heads. Advising on dress codes + regional policy/preferences/formalities.
  • Logistics/Event Management – Advising the brand on the best timings, days/dates, hotels, logistics for filming and best places to shoot/film around the city.
  • Public Relations/Brand Awareness Support: Interviewing and securing four regional, Qatari influencers (@rayaalkhalifa @desertmannequin @its_noory @koodiz) to feature in the brand’s Tory Daily blog. Plus social media posts to drive awareness/buzz from the top regional influencers.
  • Guest List Management – Invited 480 top tier women to attend the #ADRxToryBurch in-store cocktail party from the Agency 22 Doha database. Managed VVIP private styling sessions with Anna Dello Russo at the Tory Burch store featuring two small groups of women including royals and ladies from the top tier political and business families in the region, alongside young Haute Couture customers.


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#ADRxToryBurch evening cocktail party at the Tory Burch boutique, Lagoona Mall, Doha, Qatar, December 9 2015

What they said…

@its_noory: “The Tory Burch event was honestly the best event I’ve been to in Doha so far, I loved meeting Anna and great people and was such an amazing atmosphere, can’t wait for more upcoming events with Tory Burch”

Sheikha Raya Al Khalifa, @rayaalkhalifa: “Quite a special experience using fashion as a platform for a cross cultural exchange celebrating the beautiful elements of our aesthetic and that of Tory Burch. It’s more than the clothing, it’s a lifestyle… And a well travelled one at that!”

Designer Wadha Al Hajri, @wadha_alhajri: “I would like to congratulate you on organising today’s event, you can’t imagine all the great buzz you’ve created in Doha!”

Anum Bashir, @desertmannequin: “Doha’s fashion scene is in its infancy and we’re growing everyday. So it’s always great to have women as recognised as ADR visit and engage our local fashion loving women to only help perpetuate an industry we’re all working hard to help grow. The event was incredible and truly a success in the sheer number of women who came out not only to support the Tory Burch brand but also meet an icon we have been loving on Instagram for so long”

The buzz…

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More here: #ADRxToryBurch on Instagram

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New York based artist Happy Menocal created the invitations and hashtag artwork