What? Tory Burch partnered up with Buro 24/7 and Miroslava Duma for a series of creative and strategic projects. Agency 22 and founder Holly Williams-Lloyd acted as creative consultant for the Tory Burch x Buro 24/7 x Miroslava Duma projects.
- In June 2016, Agency 22 + Holly Williams worked as creative consultant when Miroslava Duma interviewed Tory Burch at her offices in New York. We were on hand to ensure that the content was powerful and engaging, and that the visibility was widespread.
- The interview ran on Buro 24/7 globally, as well as Mira’s social media platforms (where she has a following of 1 million +)
- Art Buyer + Creative Consultant – Agency 22 brokered the deal with the talent to feature in the project. Communicating the brand’s goals and requirements directly with the talent and managing every aspect of the collaboration between the two parties. Advising on videography and direction for the interview shot in NYC. Proposing the interview topics and questions and liaising with both parties for all aspects on the interview.
- Public Relations + Brand Awareness Support – Secured coverage with the entire global Buro 24/7 database. Creating buzz for the project, and media coverage regionally and internationally. Ensuring ample support via @MiraDuma’s Instagram page, which features a community of over 1.5 million. Plus her appearance at the Tory Burch fashion week(s) shows wearing the brand’s latest collection (celebrity dressing).
- Advertising – Brokered a digital advertising deal between Tory Burch and Buro 24/7 platforms in Russia and Middle East.Agency 22 + Holly Williams worked closely with Tory Burch to formulate and agree on a series of strategic and powerful partnerships with Buro 24/7 and Miroslava Duma.
THE BURO 24/7 GLOBAL COVERAGE: Buro 24/7 Russia coverage 1 and coverage 2 | Buro 24/7 Australia coverage 1 and coverage 2 | Buro 24/7 Middle East coverage 1 and coverage 2 | Buro 24/7 Croatia coverage 1 and coverage 2 | Buro 24/7 Mexico coverage | Buro 24/7 Kazakstan coverage 1 and coverage 2 | Buro 24/7 Singapore coverage | Buro 24/7 Azerbaijan coverage 1 and coverage 2 | Buro 24/7 Malaysia coverage | Buro 24/7 Ukraine coverage 1 and coverage 2 | Buro 24/7 Mongolia coverage |