Tory Burch x Buro 24/7 x Miroslava Duma

What? Tory Burch partnered up with Buro 24/7 and Miroslava Duma for a series of creative and strategic projects. Agency 22 and founder Holly Williams-Lloyd acted as creative consultant for the Tory Burch x Buro 24/7 x Miroslava Duma projects.

  • Art Buyer + Creative Consultant – Agency 22 brokered the deal with the talent to feature in the project. Communicating the brand’s goals and requirements directly with the talent and managing every aspect of the collaboration between the two parties. Advising on videography and direction for the interview shot in NYC. Proposing the interview topics and questions and liaising with both parties for all aspects on the interview.
  • Public Relations + Brand Awareness Support – Secured coverage with the entire global Buro 24/7 database. Creating buzz for the project, and media coverage regionally and internationally. Ensuring ample support via @MiraDuma’s Instagram page, which features a community of over 1.5 million. Plus her appearance at the Tory Burch fashion week(s) shows wearing the brand’s latest collection (celebrity dressing).
  • Advertising – Brokered a digital advertising deal between Tory Burch and Buro 24/7 platforms in Russia and Middle East.

Mira Duma Tory Burch 1Mira Duma Tory Burch 2Mira Duma Tory Burch 3Mira Duma Tory Burch 4Mira Duma Tory Burch 5Mira Duma Tory Burch 6

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The Tory Burch takeover on


The Hundred Wellness Centre creative consultancy

What? The Hundred Wellness Center founded by Emirati entrepreneur and award-winner Asma Hilal-Lootah.

Agency 22 and founder Holly Williams hired to act as creative consultant to The Hundred Wellness Centre for a 9-month period to help with the rebranding of the business and implement event/PR initiatives.

  • Creative Consultant – Guiding the business and its founder on best practice for social media, events, creating buzz and driving footfall.
  • Social Media Strategy + Management – In March 2016, Agency 22 implemented a social media strategy for The Hundred Wellness Centre (THWC), which it managed until November 2016.  During this period the client’s social platforms grew in both following and engagement by 30%.
  • Public Relations + Marketing – Agency 22 worked on a series of new and exciting event, PR and marketing strategies for THWC Autumn/Winter 16.
  • Re-Branding – Agency 22 guided THWC’s new logo and branding – including the communication of this with the clients, general public and media. This included a complete website makeover, on and offline signage. New leaflets, a brochure, new emailer templates, business cards and everything in between.
  • Website Strategy + Management – Agency 22 worked on revamping THWC’s website, implementing a new strategy for a high-level, topical lifestyle and fitness blog and the methods to increase traffic, engagement and footfall into the center.
  • Creative Content – Agency 22 created a series of videos and photos for THWC social media platforms and website. We also created blog posts and the entire website and brochure content for THWC’s new look.
  • Influencers – Agency 22 helped THWC align itself with powerful, relevant and high-level businesses, media and influencers to increase its profile.

@thehundredwellness before Agency 22 took over the Instagram handle

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@thehundredwellness after Agency took over the Instagram handle


Agency 22 secured media coverage for The Hundred Wellness Center on popular, regional eCommerce platform – aligning the center with a new and exciting audience and a lucrative luxury clientele.

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